About Us
Empowering everyday people with the structure, mindset, and tools to achieve financial freedom."
Why We Created Underdog Capital Society LLC
Underdog Capital Society was built on one simple belief: where you start does not determine how far you can go. Our founder, Madison, grew up facing challenges that could have written her story for her but instead, she chose to rise above them. With resilience, vision, and the support of her fiancé Jeremiah’s trading expertise, she turned hardship into the foundation of a movement.
This isn’t just about learning how to trade. It’s about proving that the underestimated can win, that financial freedom belongs to anyone willing to put in the work, and that no setback is permanent. At Underdog Capital Society, we give you the tools, strategies, and mindset to rewrite your story because being the underdog is not a weakness, it’s your greatest strength.
This isn’t just about learning how to trade. It’s about proving that the underestimated can win, that financial freedom belongs to anyone willing to put in the work, and that no setback is permanent. At Underdog Capital Society, we give you the tools, strategies, and mindset to rewrite your story because being the underdog is not a weakness, it’s your greatest strength.
Our Core Beliefs
Founder’s Story
Underdog Capital Society LLC was founded by Madison Jordan, who turned adversity into fuel for a vision: proving that underdogs can rise to the very top. Built on transparency, tested trading strategies, and empowerment, the company blends Madison’s leadership with her fiancé’s technical trading expertise to equip everyday people with the tools, mindset, and discipline to achieve financial freedom. Their mission is clear to help dreamers, fighters, and the underestimated transform doubt into fuel and become unstoppable.
Our Trading Expert
My trading journey began after high school, with years spent testing options and Forex but never finding the consistency I wanted. Options felt overly complex, and Forex was filled with unreliable brokers that left me frustrated.
Everything shifted in 2023 when I discovered futures trading, a transparent market where skill and discipline truly matter. Since then, I’ve become a profitable trader, working just a few hours a day with the freedom to trade from anywhere.
What began as a personal passion has grown into Underdog Capital Society, built with Madison’s vision and my expertise to help traders gain the clarity, confidence, and financial freedom futures gave me.
Everything shifted in 2023 when I discovered futures trading, a transparent market where skill and discipline truly matter. Since then, I’ve become a profitable trader, working just a few hours a day with the freedom to trade from anywhere.
What began as a personal passion has grown into Underdog Capital Society, built with Madison’s vision and my expertise to help traders gain the clarity, confidence, and financial freedom futures gave me.
What Our Students Say About Us
I used to doubt if I could ever trade profitably. Funded Formula gave me the structure and mindset I was missing. Now I finally feel confident every time I sit at the charts.
— Grace Walsh
I’d blown multiple accounts before, but this program shifted everything. The strategies are clear, the community is supportive, and for the first time, I’m trading with discipline instead of fear.
— James Morgan
What stood out for me was the transparency. No hype, no false promises — just a proven system that actually works. It’s the first program that truly made me believe in my potential as a trader.
— Ryan Heckenberg
Ready to Rewrite Your Trading Story?
Stop risking your savings and start trading with confidence, structure, and funded capital. Funded Formula™ gives you the roadmap, mentorship, and support to turn your goals into reality.
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